Achieve your marketing goals with Video Marketing

Visual content is the most powerful way to communicate about the identity of your brand. Videos help in creating unique narratives that are retentive and experiential. Video marketing means creating engaging visual stories and promoting them digitally through paid campaigns or organically to enable them to reach out to the maximum number of target audiences. They can be explainer videos, testimonial videos, brand videos, etc. … Continue reading Achieve your marketing goals with Video Marketing

5 Secrets of Super Successful Video Marketing

Advancement in technology has enabled the Internet to penetrate across geographies and markets making them accessible to businesses and brands. They can now reach newer audiences to create awareness about their brand, generate more leads, and increase sales. Most marketers agree that the best way to achieve these objectives is to use the most powerful form of messaging i.e. video marketing. However, video marketing is … Continue reading 5 Secrets of Super Successful Video Marketing

Online Marketing Tactics for Small Businesses

Is your Online Marketing strategy setup with the latest trends? It is a juggling act maintaining a successful business while learning about all the necessary marketing updates, trends and tricks. In this article, we’ll go over some of the most recent and popular tools, strategies and content that might help with your online marketing efforts. Video and Broadcasting This is one of the most important … Continue reading Online Marketing Tactics for Small Businesses

The Power of Animation

Businesses are changing and so are marketing methods. The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective. The power of animation is increasing and it’s highly recommended that all business owners take notice of this innovative and … Continue reading The Power of Animation

Can User Experience be designed?

User experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can craft the user experience of their product or website. Recent … Continue reading Can User Experience be designed?

Playing Games

A video game is practically software that has art, audio, graphics and game play. Game development is usually done using the “agile development” method i.e. it is based on iterative prototyping, a subset of software prototyping. This process depends on feedback and refinement of game’s iterations with gradual increase in feature set. A typical game development team comprises of the producer, the publisher, the development … Continue reading Playing Games

The extension of Virtual Reality: Augmented reality

With the recent rumors about Google acquiring Viewdle, an augmented reality and facial recognition start-up,  we are now gradually recognizing the importance of this new so called “technology”. In fact an average smart phone user would know what is AR or Augmented reality, but might not know that it is actually called that, and perhaps while using it, might have never even noticed it. In simple … Continue reading The extension of Virtual Reality: Augmented reality