Is your Online Marketing strategy setup with the latest trends?
It is a juggling act maintaining a successful business while learning about all the necessary marketing updates, trends and tricks.
In this article, we’ll go over some of the most recent and popular tools, strategies and content that might help with your online marketing efforts.
Video and Broadcasting
This is one of the most important and current tools for your business: video or video broadcasts.
Youtube is definitely the most important video tool and you MUST learn it and use it as well as optimize it in order to be found on search results. Since it’s a Google product, you have double the opportunity to be picked up by search engines.
While YouTube is the ruler of video, Periscope and Meerkat are a close second and have become some of the most useful apps for quick updates. Not only convenient for on-the-go business owner, but also connected and streamlined with Twitter and Youtube!
It’s important to keep in mind that most of your viewers, no matter their demographic makeup, tend to interact with content that speaks to them on an emotional level as well as content that conveys an opinion or personality.
• Inspirational, how-to and quick guides with images
• Polls and contests that can be posted throughout your social networks
• Asking for feedback on products and services
• Featuring employees and other staff
What are hashtags, exactly? This is a question many of my clients have asked me before. For practical purposes, I’ll go over a quick list of what I consider hashtags to be in the Online Marketing Sphere:
– Trend representations
– Mood manifestations
– Current events and news updates.
3-5 max. Why? I think it feels a little spammy otherwise.
Twitter and Facebook are great platforms to use when commenting on live or current events. Are you attending an industry conference? Why not research the event page for a hashtag of think of a relevant one like #DenverPharmaConf2015 or #AustingComicCon2015 (capitalizing isn’t necessary, but I always recommend it).
While most eCommerce businesses can greatly benefit from Facebook, Instagram and YouTube, they might not necessarily find it profitable to invest much time and energy on LinkedIn. Same goes with a law firm, that might actually greatly engage on platforms like LinkedIn provide valuable content updates about the latest employee insurance changes.
Consulting with a Online Marketing expert might help making this decision easier as well as helping small business owners create a laser-focused content strategy incorporating the most essential and profitable networks.
It’s important for your business to have a personality ‘behind curtains’ in order to relate to potential clients or customers. By using the most relevant and up-to date tools as well as creating engaging and targeted content, you can reach many more potential leads and continue building your online engagement.
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