Hot on the heels of the global internet shift toward a more interactive experience, new ways of using old technologies have begun to revolutionize the way we do business.
Released on April 22, 1993, the Mosaic web browser made the internet truly accessible for the first time, allowing users to browse published information—which is about all they could do, as no real interface existed to facilitate interaction—in the comfort of their own homes. Then came “Web 2.0” and an entirely new user experience was created; an experience that now focussed on interaction, not extraction. Like the World Wide Web, the world of business is now in the midst of an interaction facelift, revolutionizing the way we do work.
As time went by, the web produced more ways for users to connect with each other, making the business world to keep both eyes on the internet. At last, let there be social media network, which made ubiquitous interaction possible. As a result, it is hard to imagine our daily lives without writing a post on a blog, a comment on a review, or leaving a short ‘how are you’ on your friend’s wall on Facebook. This process is an active interaction through the internet, done by billions of people around the world every day; thus, the market potential became unprecedented. Based on a simple strategy – where a lot of people are, we shall sell a lot – the world of business turned to a whole new field of interaction with customers. If it helps, the success stories of E-Bay and Amazon may give you the brief picture of businesses paying attention to the internet.
Grass Roots
This new method of advertisement is both subtle and intelligent because it maximizes the capacity of the social media network that now became a part of many people’s everyday lives in order to target customers. Now, let’s rewind for a tiny bit. Before the social media network was so popular, target audience method was still around but in a different way. Taking RIM for an example, when their signature smartphone BlackBerry was released, they launched it exclusively to the people of Wall Street and Bay Street, and let the word of mouth to its work. Soon enough, not only businesspeople but also their lawyers and secretaries started using BlackBerry and it created a snowball effect.
Grass roots work in a similar way but it is mostly done on the internet. Instead of using word of mouth, it uses word of web to target the consumers. Here is how it works: a blogger who has over two thousand readers writes a blog about a baby product that she recently had a chance to use and uploads pictures of her two-year-old daughter wearing the product, of course her daughter looks absolutely fabulous in the pictures. The avid readers of her blog will see the pictures and assess the product positively, regardless of whether they are parents or not. Behind the whole scene, there is a company which sent the blogger a sample of their product to be simply ‘reviewed’.
Integrated video technology
Video technology, with its multimedia applications, is not just a source of entertainment but also is a method of advanced communication. It has become a standard practice among executives to have video conferences in between their schedule and across the world. In addition, video resumes are taking an increasing role in employment by showing the extra advantage that simple paper copies cannot present. People looking for an edge over other people utilize this feature in order to display their virtues that recruiters maybe searching for. Also, corporations started to implement video interviews, saving times and travelling of both interviewer and interviewee.
There is a huge market value in visual component of our daily lives and large companies focus on such technology to present their products more attractively and accurately. For instance, there is Pico Projector, which is a portable projector that is size of a television remote allowing users to easily handle and operate it. And there is bendable, unbreakable, and scrollable screen that also projects clear images like television but only better because it saves up to 40% of energy compared to LCD screens and uses 90% less material in volume.
In a nutshell, the internet and its course of interactive experience led a whole new genre of business methods that we haven’t witnessed before. The methods are often clever and tech-savvy, plus they are presented in a very trendy way that consumers are drawn to them.
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