Content marketing is any type of marketing that involves creating and sharing content to attract new customers. It’s a great way for businesses to promote themselves online, but it can be challenging for those who are new to it. In this guide, we’ll show you how to get started and make your content stand out from the crowd. Follow these tips and you’ll be well on your way!
Know Your Audience
Before you begin creating content, you need to make sure that the audience exists. If they don’t, it won’t matter how great your content is—there will be no one to read it! There are several ways of researching this information:
- Ask around. If a business is in your local area, call them and ask them who their customers are. You could also ask your friends and family members who might know someone that fits the bill for what you’re looking for.
- Surveys (and social media). Create an online survey and email it out to people in groups related to your target market. You can also use Twitter surveys or Facebook polls if those platforms seem like more appropriate vehicles for reaching this particular group than email would be.
- Research studies (and industry research). If there have been any big studies on consumer trends recently (or even just smaller ones), look into those as well before making any assumptions about who exactly makes up your ideal customer base.
Define Your Company’s Values
As you work to define your company’s values, it’s important to remember that they should be something that transcends any individual employee or product. This means they’re not just a list of what your company makes or sells—they’re also about how you treat your customers, employees, and partners.
They also don’t need to be complicated: “Customer focus” and “innovation” are both great examples for most companies. When writing content for marketing purposes, consider how these values might come into play in the types of articles you write (for example, if one of these core values is customer focus, an article about best practices for customer service could help illustrate this).
Create a Database of Interesting Topics
You can start by identifying what you know about your audience. What are some things that they’re interested in or care about? Are there any trends or issues that are at the top of their minds right now? If you don’t know, ask them! Ask them what they think is important, and then listen hard when they answer.
Look at their interests outside of work as well as inside their work lives. Think about where they spend time online, what kinds of shows they watch on TV (if any), which products they buy regularly and why—anything that might give insight into what might be interesting enough for you to write about later on.
Check out popular blogs related to your business space so that you have more ideas as well as resources available when writing future posts.
Create Good Quality Content
Creating content is a great way to tell your story, build trust and authority with customers, and attract people to your digital business. Content marketing can help businesses promote themselves online.
Create good quality content – Make sure the content you create is original, insightful, and useful. The more useful it is the better the chance it will get shared on social media or picked up by search engines such as Google (which will help drive traffic back to your website).
Know the Rules to Optimize for SEO
When it comes to search engine optimization (SEO), you want your content to be as easy for search engines like Google to find as possible.
- Use keywords in the title of your article. This is what users will see when they search for something relevant on Google or another search engine. Make sure that the main keyword or phrase is used at least once in the title, which should be between 4 and 6 words long. Keep it brief but include enough information so someone who doesn’t know much about your topic would have an idea of what it’s about (i.e., “How I Lost Weight Without Dieting”).
- Use keywords in headlines, subheads, and body paragraphs throughout the article itself – again making sure there’s one occurrence per paragraph at most with two being ideal for most readers’ attention spans or attention spans online versus offline reading habits.
Write for People First, Search Engines Second
You may think you know your audience. You might even have data on them that you can use to tailor your content to a certain set of demographics. But in reality, the only way to understand your audience is by engaging with them and observing their behavior—and the only way to do this is by listening. Write down everything they say, and pay careful attention when they tell you something useful or interesting.
This will not only help you discover what type of content is most valuable to them but also give insight into how they like their information delivered: whether it’s short and sweet or long-format articles; whether it’s text-heavy or image-heavy.
Keywords are important but don’t overdo it. Keywords are important because they show search engines what kind of information users are looking for when they search online—but too many keyword-stuffed sentences will make visitors run screaming from your website! So don’t let yourself get too caught up in keyword research: remember there should always be an emphasis on creating quality content above all else!
Don’t Forget Subheads and Meta Descriptions
Meta descriptions are important for SEO and social media sharing. You can’t overlook them, so make sure to include them in your content marketing strategy.
Meta descriptions should be unique to each page and under 160 characters. They should also be keyword-rich since Google uses meta descriptions as a way to determine what a page is about.
Don’t Plagiarize or Spin Content
Don’t plagiarize or copy content from other sites. Don’t use automated tools to create your content (i.e., spinners). Do it manually. Don’t use spinners, as they will not produce high-quality, unique pieces of writing that reflect the personality of your brand. You’re better off investing in hiring a talented writer than relying on a spinner to create quality content for you—it’s just not worth the risk.
Take Advantage of Social Media Marketing
Social media is a powerful tool for digital businesses to reach customers, engage them and build their brands. The average American spends an hour on social media every day. That’s why you need to take advantage of this opportunity by creating a presence on multiple platforms and engaging with customers in real-time.
Use social media platforms – Social media sites like Facebook and Twitter are great places to share interesting stories about yourself or what you do as a business. You can also use them to connect with other businesses and grow your network of contacts within the industry or niche market that interests you most – this could be an ideal way for promoting yourself through word-of-mouth advertising!
The first step is deciding where you want to focus your efforts. We recommend using Facebook, Twitter, and Instagram as it has the most users (more than 2 billion), but there are also other options like LinkedIn or Pinterest that might serve your business better.
Once you have chosen your platforms, set up accounts for each one by following their instructions for setting up an account and determining what type of profile image will best represent your company (we suggest using logos). Once the profiles are created make sure they have clear descriptions so people know what kind of content they will find when they visit them later on down the road!
Content marketing is a powerful strategy for promoting your business, and anyone can do it. Whether you decide to enlist the help of a professional writer or go it alone, you’re sure to see results by using this tried-and-true method of promotion.
Joshua Ogunlade is a Digital Content Creator, having created valuable content ranging from Articles, Graphic Design to Video Content. A Digital Skills Enthusiast, have helped small and top businesses with digital marketing strategies to scale up their game. A Digital Advocate that gives enlightenment on the need for Digital Skills for businesses in generating more leads and revenue.