Everyone’s an Expert

Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is a user-generated website which uses the concept of a lens as its primary feature. In his ebook “Everyone’s an Expert,” Godin describes a lens as “[filtering] light and [showing] us what we need to see.” Lenses are much like blog posts, except they’re on a single subject. The site also allows content creators to earn revenue from referral links to sites like Amazon.com and Ebay.

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