BING is a popular web search engine introduced by Microsoft. It is also advertised as the “decision engine” due to its unique search technology. BING was previously known as Live Search, then the Windows Live Search, and later as MSN Search. This search engine was first introduced by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, … Continue reading BING it RIGHT
In the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and profitable businesses. In the year 2011-12, the phrase “social entrepreneurship” … Continue reading A guide to hyper-social entrepreneurship 2013
According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through Rates) i.e. the higher you rank on search engines, the … Continue reading The BIG question: Organic or Paid?
PPC or pay per click is an internet marketing technique used to generate visitors and traffic for a website. In a typical PPC campaign the advertiser (a business) will generally pay a publisher (mostly search engines) each time there add is clicked. PPC works around a search engine keyword bidding model i.e. an advertiser would bid for specific keyword phrases relevant for their target market … Continue reading PPC for Small Business
