BING is a popular web search engine introduced by Microsoft. It is also advertised as the “decision engine” due to its unique search technology. BING was previously known as Live Search, then the Windows Live Search, and later as MSN Search.

This search engine was first introduced by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California, USA. The distinctive feature is the listing of search suggestions while queries are entered and a list of related searches (called “Explore pane”) that worked based on a semantic technology that Microsoft purchased from Powerset. As of August 2011, BING has been using a new index-serving technology called “Tiger” that delivers faster and more relevant results for users.

BING as a search engine offers the following additional features to its users:

• Integration with Hotmail

• Local info

The other exclusive feature about the search engine is that it is available in many languages and is localized for many countries. BING also offers many search products for its users, such as Bing Ads, Bing Visual Search, Bing Wolfram Alpha, Bing xRank and more. It also offers a program called Bing Rewards that allows users to earn points for searching with Bing. These points can be redeemed for various products and services on the search engine.

The BING Ads Express is a famous service offered for small businesses that are interested in promoting their business to local customers searching online across the Yahoo Bing Network. According to recent data released by Pricing Engine – a small business marketing platform – the trend is changing in the PPC (pay per click) market. Bing ads are a “more efficient” buy than Google AdWords. The analysis of the data shows that big brands may favor the higher query volume on Google, but small businesses don’t need the same kind of scale. Indeed, in some cases, significant scale can create fulfillment problems for small businesses. BING is gradually becoming a more preferred advertisement platform among small businesses.

So what’s the difference between a regular search engine and a decision engine like BING? Well, perhaps it’s rational. According to Microsoft, Bing is designed to minimize the amount of junk results we get when you perform a search and to help simplify tasks so that a user could make the most informed decision. For example, once you begin your search, Bing has an Autosuggest feature that recommends words based on the first few letters you type, and then lists them for you to choose if one should meet your match. The objective is to organize searches in ways that are easy for users to navigate. BING also has an Explore Pane – located on the left side of the home and results pages, this is intended to help users efficiently browse through their search results.

Could Bing Ever Overtake Google in Search?

That is a tough argument and the reasons are pretty logical i.e., search technology is the bread and butter for Google so they will always remain ahead of the GAME. However, mobile adoption is the future of search and Microsoft has been very instrumental in integrating the BING search engine with its vast network of assets.

Moreover, competition is a major motivator for innovation, and the search engine market has also become unpredictable. If we compare the kind of search results we get from Google versus BING, we can clearly see that it is almost the same. So, though GOOGLE has been around for quite a while and it dominates the search market, we could never be sure about the future if compared with BING.

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