Online Marketing Tactics for Small Businesses

Is your Online Marketing strategy setup with the latest trends? It is a juggling act maintaining a successful business while learning about all the necessary marketing updates, trends and tricks. In this article, we’ll go over some of the most recent and popular tools, strategies and content that might help with your online marketing efforts. Video and Broadcasting This is one of the most important … Continue reading Online Marketing Tactics for Small Businesses

The BIG question: Organic or Paid?

According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through Rates) i.e. the higher you rank on search engines, the … Continue reading The BIG question: Organic or Paid?

Redefining Singularity

Originally propagated as a mathematical theory, the term Singularity has gone through a series of changes and has been finally redefined at the Singularity University: According to the researches at the institute, the concept of Singularity relates to the unexpected moments of dramatic technological change and the need to foresee their implications and opportunities. It is defined as the point in time when computer intelligence … Continue reading Redefining Singularity