Data: What It Is, What It Isn’t, and How Misunderstanding It is Fracturing the Internet.

When Ukraine’s President Volodymyr Zelenskyy made his impassioned plea to the Russian people on the eve of Vladimir Putin’s invasion of his country, he knew it wouldn’t reach them through Russia’s state-controlled TV news programs. But it might reach them through social media. In early 2022, there were 80 million active Instagram accounts in Russia, and more than 20 million people accessing Facebook. Millions more … Continue reading Data: What It Is, What It Isn’t, and How Misunderstanding It is Fracturing the Internet.

Why Did I Get Ghosted?

The colloquialism “ghosting” refers to the action of severing all communication with another person without warning or explanation, indefinitely. All attempts to reconnect with the person who ghosted you will be in vain and met only with a cold silence. When we get ghosted, we are left looking at our empty, upturned palms, asking ourselves, what have I done to deserve this? Access and Technology … Continue reading Why Did I Get Ghosted?

Can User Experience be designed?

User experience (UX), in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can craft the user experience of their product or website. Recent … Continue reading Can User Experience be designed?

Does your business need a Mobile App?

Mobile applications are becoming the most preferred way of marketing, connecting and engaging with customers. Developing a mobile or smart device application can be costly, so you need to be sure you do it right the first time to get repeat engagement and results. Here are the three most important questions to ask yourself, before you make the investment: Do you need a mobile app … Continue reading Does your business need a Mobile App?

“Business-Web-Media”

Small Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses. Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting competitive advantage. The tag line “Business-Web-Media” signifies the core areas … Continue reading “Business-Web-Media”

Playing Games

A video game is practically software that has art, audio, graphics and game play. Game development is usually done using the “agile development” method i.e. it is based on iterative prototyping, a subset of software prototyping. This process depends on feedback and refinement of game’s iterations with gradual increase in feature set. A typical game development team comprises of the producer, the publisher, the development … Continue reading Playing Games

Digital Marketing 101

If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into. Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels to reach out to potential customers. The three main elements … Continue reading Digital Marketing 101

What is media buying?

Media buying is a popular element of advertising management. It is the acquisition of media space (radio, internet, TV & print) at an optimum price and position for the sole purpose of advertising. When planning what spots to purchase, a media buyer should always take into consideration the service or product objectives. Any business or enterprise that plans to allocate a team and a budget … Continue reading What is media buying?

Get in the Game with Video Marketing

Did you know that online Video Marketing is going to soon supplement traditional Television Advertising? A recent finding has shown increased synergy between TV and digital video format when used together in cross media marketing campaigns. Online video marketing continues to develop dramatically and soon we will see it evolve from its support role onto the most important component of media buying and planning process. … Continue reading Get in the Game with Video Marketing

Celebrating Creativity in Communication

The world’s biggest celebration of creativity in communication happens every year at The Cannes Lions International Festival of Creativity held in Cannes, France. It is the most popular and prestigious festival and has become a prominent global meeting place for advertisers, brand marketers, advertising and communication professionals. Over 9,000 delegates from 90 different countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars … Continue reading Celebrating Creativity in Communication