An enterprise video solution (or Enterprise YouTube) is a cloud based service and/or platform that manages all video content produced by an organization (enterprise) and makes them available to employees, customers, and partners, both within a custom portal or via plug-ins that fit into existing portals, such as SharePoint, Yammer, Workday and/or the company internet or intranet website.
Some products are available for purchase and installation within the enterprise firewall, while some are available only as SaaS (SOFTWARE-AS-A-SERVICE). There are also hybrid products that incorporate purchased software and a service aspect. All in all, a good enterprise video solution offers various advantages to an organization such as video hosting, video management, video publishing and live streaming.
Here are the five most popular enterprise video solutions:
Brightcove: One of the top ranked enterprise video platforms. Brightcove was founded in 2004 by Jeremy Allaire in Bonston, Massachusetts; the company went global in July 2007, when it opened up office in London. Brightcove has been named as one of the top two U.S. video platform vendors. The company has been popularly known for its Brightcove Studios that was geared toward professional video publishers, the studio was used to create, customize, distribute, and monetize video player widgets. In August 2010, Brightcove announced a content delivery partnership with Akamai Technologies.
Kaltura: Founded in the fall of 2006 and was launched at the TechCrunch40 industry event in San Francisco on September 18, 2007. One of the top ranked video solutions providers that operate in four major markets for video based solutions: Cloud TV (AKA OTT TV), OVP (Online Video Platform), EdVP (Education Video Platform), and EVP (Enterprise Video Platform). Its original concept was built on the collaborative Wiki model that uses media rather than text. With time, the company changed its focus to providing a broad video platform as a service, as well as many SaaS products.
Ooyala: The word ooyala means ‘cradle’ or ‘swing’ in Kannada or Telugu. It is a venture-backed, privately held company that provides online video technology products and services. As of 2009, Ooyala was providing video technology and services for over 500 companies. Ooyala’s main offering is a platform that enables companies and web sites to publish, manage, monetize, and analyze online video content. The service is used by the Times of India, Disney, News Corp, Bloomberg Television, and the Telegraph Media Group.
Mediaplatform: Founded in the year 2005 and with their head office based out of Beverly Hills, California, MediaPlatform is the leading enterprise video and webcasting platform for internal and external communications, training and collaboration. The company offers PrimeTime, an enterprise video platform that facilitates employees and partners to search, view, manage, rate, and share streaming video through an intuitive, channel-based portal. Notable customers include Abbott Laboratories, Ericsson, EY and General Motors.
Vidizmo: The company provides Video Portal & Streaming Media Products and Solutions to businesses of all sizes for the purposes of Corporate Communication, Sales & Marketing, Entertainment, Training, Learning, Compliance and Education. They are well known in the market for their following products: VIDIZMO MediaTube, VIDIZMO MediaLMS and VIDIZMO EnterpriseTube.
Other names in the business:
Haivision – End-to-end video streaming solutions for encoding, recording, managing, publishing and distributing secure video content.
Qumu – Enterprise video content management platform for webcasting and online video streaming.
Wowza – Offers a customizable live streaming platform to build, deploy and manage high-quality video, live and on-demand.
Ravnur – Enables companies to effectively and securely deploy the power of video and other multi-media content to employees, partners and customers across the globe without building additional infrastructure.
Kontiki – Provides a platform that delivers high-quality video for employees and partners in the enterprise through the ultimate Enterprise Video Platform.