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<p> <b>User experience (UX)</b>, in simple definition, involves a person’s emotions about using a particular product, system or service. User experience is a very blurry concept and many people use the term incorrectly. A lot of designers seem to be talking about user experience (UX) these days and have a strong belief in how they can craft the user experience of their product or website.</p>
<p style="text-align:justify;">Recent research indicates that UX takes a broader approach to communication between computers and humans. UX takes many different aspects into consideration as well, such as emotional, hedonic, aesthetic, affective and experiential variables.</p>
<p style="text-align:justify;">According to the <a href="http://www.marc-hassenzahl.de/pdfs/hassenzahl-ihm08.pdf">Hassenzahl’s model</a>, each user assigns some attributes to a product or service when using it and these attributes are different for each individual user. UX is the consequences of these attributes plus the situation in which the product is used.</p>
<p style="text-align:justify;">So in a realistic world, you cannot design the user, because some are able to easily use a product, service, or a website to perform their task and others simply cannot! The stimulation that a product or service provides depends on the individual user’s experience with similar products. Also, every user has different goals, and so they use products, services and/or websites in different modes.</p>
<p style="text-align:justify;">The other important point to remember is that you can never design a situation. A user situation goes beyond what can be designed. It can determine why a product is being used, and it can shape a user’s expectations.For example, on some occasions, you may want to explore and take advantage of the wealth of features on Twitter or Facebook. In other situations, the same functions may make things too complex for you. Moreover UX also evolves with time. For example, the first time a user tries an application, they may be confused by it and have a slightly downbeat experience. Later, when they get used to it and discover its wealth of features and learn how to handle it, they might get emotionally attached to it, and the overall UX (user experience) would become more positive.</p>
<p style="text-align:justify;">So while designing a product, service or an application, it is very important to understand the user. Typical methods such as user research with surveys, interviews and observations are very important. Finally, it is important to give users what they want, and perhaps a little bit more! In addition to enabling users to use your service effectively and efficiently, it is important to give them the “WOW” experience. Exceeding their expectation is always preferred.</p>
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