We all here a lot about “SEO” and the popular term “Search Engine Optimization”, but as business owners, do we really know what it means and what’s its significance to our business? It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online. The general way of “searching” anything online is by going … Continue reading SEO Bliss!
Analyzing your website visitor data is as important as planning for a new business model or marketing initiative. Web analytics gives you insight about your customers and how they behave when they are on your website. Vital elements such as traffic sources, demographics statistics, click through rate and behavioral data can be analyzed with the help of web based analytics tools. Marketing initiatives and product … Continue reading Top web analytics tools
According to a recent survey done by a marketing company called Yodel, 50% of small businesses around the world still don’t have websites. Think about it! Never before has the world been able to connect and collaborate across the globe so easily. Also, when was the last time you wanted to search for something? Well chances are you went online to search. In the past … Continue reading Time to build a website
Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo is a user-generated website which uses the concept of a lens as its primary feature. In his ebook “Everyone’s an Expert,” Godin describes a lens as “[filtering] light and [showing] us what we need to see.” Lenses are much like blog posts, except they’re on a single … Continue reading Everyone’s an Expert