Enterprise Search is the technology through which information and/or data is retrieved with an organization generally through an intranet platform. The information can be presented in any form or format – such as links, documents, emails or simple data. Enterprise search is a boon to the modern corporate environment as it gives easy access to information, increases business performance and contributes towards optimizing the workplace. … Continue reading Enterprise Search
Getting more customers means getting more business; this in turn increases revenues and profits. All forms of businesses are directly or indirectly dependant on building loyal customers and it is all about how we strategically plan our customer engagement plans. With changing trends and technologies, businesses tend to automate their customer acquisition and retention strategies, which eventually becomes a problem. The essence lies in making … Continue reading Customer Engagement is Key
Have you ever wondered what does the word “viral” mean? Have you ever thought what might go into creating a so called “viral phenomenon”? Is it an act or some form of information flowing through a network? To explain it in simple terms it’s more of a pattern (or object) that has the ability to replicate its own copies, more like a chain reaction. This … Continue reading The Viral Phenomenon
In the past few years, great emphasis has been given to the concept of Corporate Social Responsibility, precisely defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social, economical and environmental expectations. Over the last decade, there have been number of companies worldwide that have started promoting their business through Corporate Social Responsibility strategies because the customers and the investors expect them … Continue reading Is your Corporation Socially Responsible?
In the last five years, business and economies around the world have seen massive economical and social changes. As the old saying goes, “necessity is the mother of all invention”, we have actually seen business owners and entrepreneurs working on basic ideas of day-to-day necessities that help societies and turning those ideas into workable and profitable businesses. In the year 2011-12, the phrase “social entrepreneurship” … Continue reading A guide to hyper-social entrepreneurship 2013
With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities. Here are a few upcoming trends to watch for: Content is king: As industries and … Continue reading The new mantra: change marketing
Talking about Ping.fm – it is a free social networking and micro-blogging web service that enables users to post to multiple social networks simultaneously. Ping.fm was created with the intent of making it as easy as possible to post updates to multiple social networking sites simultaneously. The idea came about when creators were updating status messages with micro-blogging sites Twitter and Tumblr. The idea of … Continue reading Social Networking made easier with Ping.fm