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The BIG question: Organic or Paid?

According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through Rates) i.e. the higher you rank on search engines, the … Continue reading The BIG question: Organic or Paid?

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PPC for Small Business

PPC or pay per click is an internet marketing technique used to generate visitors and traffic for a website. In a typical PPC campaign the advertiser (a business) will generally pay a publisher (mostly search engines) each time there add is clicked. PPC works around a search engine keyword bidding model i.e. an advertiser would bid for specific keyword phrases relevant for their target market … Continue reading PPC for Small Business

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