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5 Fatal Mistakes to Avoid When Investing in Cryptocurrency

Investing in cryptocurrency can make you gain or lose money. The cryptocurrency market is highly unregulated which means, your account can get hacked and no one will help you recover it. Another downside of cryptocurrency investment is also related to the volatile market. For example, bitcoin’s value dropped 58% in the second quarter of 2022. This is by far the worst performance for bitcoin since … Continue reading 5 Fatal Mistakes to Avoid When Investing in Cryptocurrency

101 Video Marketing Tips to Get You Started

101 Video Marketing Tips to Get You Started

In order to reach today’s consumers, who are bombarded with marketing messages from all sides, businesses need to be where their target audience is spending the majority of their time – and that’s online. Video marketing is one of the most effective ways to reach consumers on the internet, but how does it work? This article will explain everything you need to know about video … Continue reading 101 Video Marketing Tips to Get You Started

Effective Marketing: Five ways to market your product

Marketing is a billion-dollar business. If you have ever seen an advertisement with flashy lights? Then that is marketing. Nowadays, there are a lot of ways to market your product and strategies available to choose from.  Despite all this, many people do not understand how much we need marketing in our society. In this article, we would be covering what marketing really is, and five … Continue reading Effective Marketing: Five ways to market your product

9 Ways to Improve Your Marketing Prowess in 2020

9 Ways to Improve Your Marketing Prowess in 2020

This is 2020. A lot has changed about the industries of the world, including marketing strategies.  Over the last two decades, we as a people have invented dozens of marketing strategies. Every time this happens, there is the hope that it would be the secret formula for sales. However, the real truth is that only a select few out of these strategies thrive. Additionally, there … Continue reading 9 Ways to Improve Your Marketing Prowess in 2020

Achieve your marketing goals with Video Marketing

Visual content is the most powerful way to communicate about the identity of your brand. Videos help in creating unique narratives that are retentive and experiential. Video marketing means creating engaging visual stories and promoting them digitally through paid campaigns or organically to enable them to reach out to the maximum number of target audiences. They can be explainer videos, testimonial videos, brand videos, etc. … Continue reading Achieve your marketing goals with Video Marketing

Mind your language

In the advertising and marketing world its important to be cautious about the kind of language and tone you use while communicating with your internal and external customers. Any company or enterprise, irrespective of the industry, has to be aware of the fact that they have to maintain a consistent brand image. The language and the tone of communication plays a very critical role in … Continue reading Mind your language

SEO Bliss!

We all here a lot about “SEO” and the popular term “Search Engine Optimization”, but as business owners, do we really know what it means and what’s its significance to our business? It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online. The general way of “searching” anything online is by going … Continue reading SEO Bliss!

Is your Corporation Socially Responsible?

In the past few years, great emphasis has been given to the concept of Corporate Social Responsibility, precisely defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social, economical and environmental expectations. Over the last decade, there have been number of companies worldwide that have started promoting their business through Corporate Social Responsibility strategies because the customers and the investors expect them … Continue reading Is your Corporation Socially Responsible?

The Practice of Management By Objective

MBO – more popularly known as Management By Objective, is a term that was first coined by Peter Drucker in 1954 in his book The Practice of Management. The essence of MBO is to define clear objectives within an enterprise, that helps management and employees work towards a common goal. The process involves setting short term and long term goals, choosing a corrective course of … Continue reading The Practice of Management By Objective