Why You Can Be Left Behind Because Of Digitalization

Why You Can Be Left Behind Because Of Digitalization

Digitization and Digitalization As the world begins to adapt and digital technologies evolve to become a staple in our lives, more companies are deciding to pursue large-scale change in an attempt to keep up and stay a step ahead of competitors or simply benefit from these changing trends. To many people, digitalization can mean a whole lot of things, but in business, it means just … Continue reading Why You Can Be Left Behind Because Of Digitalization

The future of programmatic advertising

Click! Click! Space is sold to the highest bidder. Just as the fast fashion brand Zara puts the right product, in the right quantity, at the right place and at the right time, similarly it’s happening with the ads that you see on the web. With the technology advancing so rapidly, advertising is evolving using algorithms to present the right advertisement, at the right time, … Continue reading The future of programmatic advertising

The new mantra: change marketing

With the changing trends in digital marketing and content development, business of all sizes and shapes would need to keep pace with the new evolution in the field of marketing. The new marketing mantra is no more just about making sales; it is now all about building concepts and communities. Here are a few upcoming trends to watch for: Content is king: As industries and … Continue reading The new mantra: change marketing

Get in the Game with Video Marketing

Did you know that online Video Marketing is going to soon supplement traditional Television Advertising? A recent finding has shown increased synergy between TV and digital video format when used together in cross media marketing campaigns. Online video marketing continues to develop dramatically and soon we will see it evolve from its support role onto the most important component of media buying and planning process. … Continue reading Get in the Game with Video Marketing