The importance of Storytelling

Storytelling is a fundamental part of every great brand, business or institution. Every great brand or business has a story and that story connects to the emotions, the characters, the values of the people that live that product or business every day. Storytelling is always been a part of leadership. It is just now we’re overtly talking about it as a tool that leaders can … Continue reading The importance of Storytelling

Enterprise Search

Enterprise Search is the technology through which information and/or data is retrieved with an organization generally through an intranet platform. The information can be presented in any form or format – such as links, documents, emails or simple data. Enterprise search is a boon to the modern corporate environment as it gives easy access to information, increases business performance and contributes towards optimizing the workplace. … Continue reading Enterprise Search

The GROW model

In order to run a profitable business one has to be good with managing people and the key to managing people is effective coaching and mentoring. As an entrepreneur, you might come across numerous instances in your daily lives where you find yourself directly or indirectly coaching people. Coaching involves making sure your people set realistic objectives and achieve those objectives in desired manner. By … Continue reading The GROW model

Top web analytics tools

Analyzing your website visitor data is as important as planning for a new business model or marketing initiative. Web analytics gives you insight about your customers and how they behave when they are on your website. Vital elements such as traffic sources, demographics statistics, click through rate and behavioral data can be analyzed with the help of web based analytics tools. Marketing initiatives and product … Continue reading Top web analytics tools

Social engineering is the art of psychological manipulation

Social engineering in its most basic form is described as the art of psychological manipulation. It is generally associated with the context of security where a person is manipulated to perform a certain action or divulge confidential information. It could also be something as simple as breach of trust, confidence trick or a simple fraud. There are many forms of social engineering and are generally … Continue reading Social engineering is the art of psychological manipulation

GaN is changing the WORLD

Gallium nitride or more popularly known as GaN is a wide band gap semiconductor material generally used in bright light-emitting diodes ever since the 90s. GaN is developing rapidly around the globe to transform many aspects of modern day life. The material has special properties that are also been tested and used by the defense and military of many countries around the world. We might … Continue reading GaN is changing the WORLD

Staying SMALL can help you get BIG

The New York Times recently wrote about companies that physically downsized by moving employees into smaller amounts of space and how they not only saved significant amounts of money, but also increased collaboration, teamwork and efficiency. The idea behind it is not to pack your employees like crabs, but smartly reduce the amount of space you need: SCAN more & PRINT less: When’s the last … Continue reading Staying SMALL can help you get BIG

Using creative Infographics for your Business

Infographics are visual representations of knowledge, information and data that use the elements of design to display content. These graphics present complex information quickly and clearly and express complex messages to viewers in a way that enhances their comprehension. Unlike simple images, Infographics convey a self-contained message or principle. Modern Businesses use Infographics for the following reasons: • To communicate a message, • To present … Continue reading Using creative Infographics for your Business