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The Playboy bunny case study

&Tab;&Tab;<div class&equals;"wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">Advertisements<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u top&lowbar;amp">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"173035871"&NewLine;&Tab;&Tab; data-section&equals;"1">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div><p style&equals;"text-align&colon;justify&semi;">&NewLine;<p> <a href&equals;"http&colon;&sol;&sol;www&period;playboy&period;com&sol;">Playboy<&sol;a>&comma; as we all know&comma; is a popular men’s magazine that features photos of nude women along with journals and work of fiction&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;">The magazine was first founded in Chicago in 1953 by Huge Hefner&comma; partly funded by a &dollar;1000 loan from Hefner’s mother&period; It has been said that Hefner set about starting the playboy magazine after being denied a &dollar;5 raise as an Esquire copywriter&period; This first edition of Playboy was 44-pages long and had no date on its cover because Hefner wasn’t sure there would be a second edition&period; This first edition of the magazine is also the only Playboy that does not have Hugh Hefner’s name inside&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;">In the first edition of Playboy&comma; we see Marilyn Monroe posing completely nude&period; Monroe did not pose nude specifically for Playboy&semi; Hefner had purchased the picture from a local printer who made calendars&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;">In an interview Hefner explained his choice of a rabbit as Playboy’s&colon;<&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;"><em>&OpenCurlyDoubleQuote;The rabbit&comma; the bunny&comma; in America has a sexual meaning&comma; and I chose it because it’s a fresh animal&comma; shy&comma; vivacious&comma; jumping – sexy&period; First it smells you then it escapes&comma; then it comes back&comma; and you feel like caressing it&comma; playing with it&period; A girl resembles a bunny&period; Joyful&comma; joking&period; She is never sophisticated&comma; a girl you cannot really have&period; She is a young&comma; healthy&comma; simple girl – the girl next door &period; &period; &period; we are not interested in the mysterious&comma; difficult woman&comma; the femme fatale&comma; who wears elegant underwear&comma; with lace&comma; and she is sad&comma; and somehow mentally filthy&period; The Playboy girl has no lace&comma; no underwear&comma; she is naked&comma; well-washed with soap and water&comma; and she is happy”<&sol;em><&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;">In addition to its centrefold piece&comma; a major part of Playboy for much of its existence has been the Playboy Interview&comma; an extensive discussion between a notable individual and an interviewer&period; Playboy features monthly interviews of notable public figures&comma; such as artists&comma; architects&comma; economists&comma; composers&comma; conductors&comma; film directors&comma; journalists&comma; novelists&comma; playwrights&comma; religious figures&comma; politicians&comma; athletes and race car drivers&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;">In addition&comma; the magazine also has a long history of publishing short stories by notable novelists such as Arthur C&period; Clarke&comma; Ian Fleming&comma; Vladimir Nabokov&comma; Chuck Palahniuk&comma; P&period; G&period; Wodehouse and Margaret Atwood&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;">The company went public in 1971&comma; and the magazine’s circulation peaked in 1972 at more than 7 million&period; Playboy has seen a decline in circulation and cultural relevance because of competition in the field it founded—from Penthouse&comma; Oui and Gallery in the 1970s&semi; later from pornographic videos&period; In response&comma; Playboy has attempted to re-assert its hold on the 18–35 male demographic through slight changes to content and focusing on issues and personalities more appropriate to its audience&period;<&sol;p>&NewLine;<p style&equals;"text-align&colon;justify&semi;">The magazine celebrated its 50th anniversary with the January 2004 issue&period; Celebrations were held at Las Vegas&comma; Los Angeles&comma; New York&comma; and Moscow during the year to commemorate this event&period;<&sol;p>&NewLine;<p>&num;women &num;sexy &num;BeverlyHills &num;hollywood &num;playboy &num;magazine &num;brand &num;LosAngeles &num;MarilynMonroe &num;nude &num;marketing &num;publishing &num;photosofnudewomen &num;celebrities &num;rabbit &num;HugeHefner &num;advertising<&sol;p>&NewLine;

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