Learning from the OSCARS

Here’s how the Academy of Motion Picture Arts and Sciences and ABC engaged viewers digitally to bring them closer than ever to the main event — and giving business owners ideas for how to similarly engage with customers: Social-media – This year, Oscar.com launched Oscar Buzz, the site’s social media page to track and provide visuals around real-time comments from fans using Oscars and Oscar Buzz. … Continue reading Learning from the OSCARS