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<p class="has-small-font-size wp-block-paragraph">In a world flooded by fast fashion, a new kind of influencer is rising: one who swaps hauls for thrift finds, trend-chasing for conscious consumption, and product placement for purpose. These are the eco-fashion influencers; digital creators and activists using their platforms to push sustainability, equity, and style into the same conversation.</p>



<p class="has-small-font-size wp-block-paragraph">Whether they’re promoting secondhand fashion, championing slow-made pieces, or spotlighting underrepresented voices in the green movement, eco-fashion influencers are helping change not just what we wear, but how we think about clothing. They educate, inspire, and hold the industry accountable, often doing the emotional labor brands won’t.</p>



<p class="has-small-font-size wp-block-paragraph">Here are 10 eco-fashion influencers worth following right now, each with a distinct voice, powerful message, and fierce style.</p>



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<h2 class="wp-block-heading has-medium-font-size">1. <strong>Aja Barber (@ajabarber)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">London, UK<br><strong>Author, Consultant, Advocate</strong></p>



<p class="has-small-font-size wp-block-paragraph">Aja Barber is a sharp critic of fast fashion and a fearless voice in the ethical fashion space. Her book <em>Consumed: The Need for Collective Change</em> breaks down the colonial legacy of consumerism and how it ties into climate, race, and labor justice. On Instagram and Patreon, she regularly educates her audience on the intersections of sustainability, privilege, and systemic injustice in fashion.</p>



<p class="has-small-font-size wp-block-paragraph">What makes Aja stand out is her no-nonsense approach: she doesn’t sugarcoat the truth. Instead, she holds brands and consumers alike accountable, while also sharing secondhand finds and style tips that make conscious fashion accessible.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For deep education, fierce advocacy, and a clear moral compass in eco-fashion.</p>



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<h2 class="wp-block-heading has-medium-font-size">2. <strong>Venetia La Manna (@venetialamanna)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">London, UK<br><strong>Anti-Fashion Activist &; Podcaster</strong></p>



<p class="has-small-font-size wp-block-paragraph">Venetia La Manna calls herself an &#8220;anti-fast fashion campaigner,&#8221; and she means it. Her content ranges from activist explainers to brand call-outs to thrifting hauls and “boycott fast fashion” tips. As the host of the <em>All the Small Things</em> podcast, she speaks with thought leaders across sustainability and social justice.</p>



<p class="has-small-font-size wp-block-paragraph">Venetia’s charm is in her relatability. She doesn’t preach, she invites. Her aesthetic is calming and her tone accessible, even as she tackles tough issues like greenwashing and garment worker exploitation.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For approachable activism, community-oriented content, and a powerful anti-fast fashion stance.</p>



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<h2 class="wp-block-heading has-medium-font-size">3. <strong>Bryant Terry (@bryantterry)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">Oakland, CA<br><strong>Chef, Author, and Eco-Lifestyle Advocate</strong></p>



<p class="has-small-font-size wp-block-paragraph">While not strictly a fashion influencer, Bryant Terry blends sustainable food, culture, and lifestyle in a way that intersects beautifully with eco-fashion. He frequently spotlights Black designers and sustainable creatives, and his commitment to ethical consumption spans every part of life.</p>



<p class="has-small-font-size wp-block-paragraph">Terry’s work reminds us that sustainability is holistic; what we eat, wear, and buy are all connected. His collaborations with sustainable designers and conscious creatives amplify underrepresented voices in both fashion and food.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For culture-rich content that bridges food justice, eco-living, and conscious style.</p>



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<h2 class="wp-block-heading has-medium-font-size">4. <strong>Kristen Leo (@kristenleo)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">Athens, Greece<br><strong>YouTuber, Ethical Fashion Creator</strong></p>



<p class="has-small-font-size wp-block-paragraph">Kristen Leo has built a massive YouTube following by breaking down ethical fashion, minimalist living, and sustainable hacks. Her content is stylish yet practical; she shows how to build a wardrobe that’s both beautiful and low-impact.</p>



<p class="has-small-font-size wp-block-paragraph">From thrift flips to critiques of unethical brands, Kristen’s videos are perfect for people trying to move from fast fashion to a slower style. She also weaves in critiques of consumerism and tips on how to avoid greenwashing.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For YouTube content that’s both educational and aesthetically inspiring.</p>



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<h2 class="wp-block-heading has-medium-font-size">5. <strong>Natalie Shehadeh (@natalieshehadeh)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">Chicago, IL<br><strong>Modest Fashion Creator &; Sustainable Stylist</strong></p>



<p class="has-small-font-size wp-block-paragraph">Natalie Shehadeh merges modest fashion with sustainability, a niche often underrepresented in mainstream eco-fashion spaces. A proud Palestinian-American, she emphasizes slow fashion, ethical brands, and thrifting, all while maintaining a modest, elegant style.</p>



<p class="has-small-font-size wp-block-paragraph">Her platform isn’t just about fashion; it’s about identity, resistance, and empowerment. Natalie uses fashion to tell stories and challenge norms, proving that sustainability is not one-size-fits-all.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For intersectional eco-fashion content that honors culture, faith, and ethics.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://theword360.com/wp-content/uploads/2025/08/happy-face-emoji-RPXaMM6RRkA-unsplash-823x1024.jpg" alt="" class="wp-image-24406" style="aspect-ratio:0.8038998713999461;width:332px;height:auto" /></figure>



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<h2 class="wp-block-heading has-medium-font-size">6. <strong>Dominique Drakeford (@dominiquedrakeford)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">Brooklyn, NY<br><strong>Sustainable Style Educator &; Co-founder of Sustainable BK</strong></p>



<p class="has-small-font-size wp-block-paragraph">Dominique Drakeford is redefining eco-fashion through the lens of Black liberation, ancestral knowledge, and environmental justice. As co-founder of Sustainable Brooklyn, she’s at the forefront of dismantling whitewashed narratives in sustainability.</p>



<p class="has-small-font-size wp-block-paragraph">Her style is bold, expressive, and unapologetically rooted in culture. Dominique doesn’t just wear sustainable fashion; she embodies it as a tool of social change. She challenges the industry to move beyond optics and into true inclusion.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For radical sustainability that’s rooted in equity, healing, and collective liberation.</p>



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<h2 class="wp-block-heading has-medium-font-size">7. <strong>Marielle Elizabeth (@marielle.elizabeth)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">Canada<br><strong>Slow Fashion Writer &; Size-Inclusive Advocate</strong></p>



<p class="has-small-font-size wp-block-paragraph">Marielle Elizabeth is a leading voice in size-inclusive sustainable fashion. Her writing and photography challenge the idea that eco-fashion is only for the thin and wealthy. Through essays, photos, and reels, she pushes for more diversity, transparency, and dignity in the slow fashion space.</p>



<p class="has-small-font-size wp-block-paragraph">She regularly calls out size-limited sustainable brands and encourages followers to shop slow and within their means, without shame.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For beautifully written content and strong advocacy for body inclusion in sustainable fashion.</p>



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<h2 class="wp-block-heading has-medium-font-size">8. <strong>Samata Pattinson (@iam_samata)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">London, UK<br><strong>CEO of Red Carpet Green Dress &; Sustainable Fashion Leader</strong></p>



<p class="has-small-font-size wp-block-paragraph">Samata Pattinson is a powerhouse in global sustainable fashion. As CEO of Red Carpet Green Dress, she works with major fashion houses to bring eco-conscious gowns to the Oscars. Her work proves that luxury and sustainability can (and should) coexist.</p>



<p class="has-small-font-size wp-block-paragraph">Samata’s Instagram is a mix of glam fashion, behind-the-scenes work in the industry, and advocacy for deeper change, from policy to circular design.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For insight into how sustainability is shaping high fashion, red carpets, and couture.</p>



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<h2 class="wp-block-heading has-medium-font-size">9. <strong>Valeria Hinojosa (@waterthruskin)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">Miami, FL<br><strong>Ethical Lifestyle Blogger &; Entrepreneur</strong></p>



<p class="has-small-font-size wp-block-paragraph">Valeria Hinojosa is one of the early pioneers of eco-lifestyle influencing. A former banker turned conscious entrepreneur, she curates fashion, wellness, and travel content with a deep environmental ethos. Her fashion content ranges from conscious brand features to slow outfit inspiration.</p>



<p class="has-small-font-size wp-block-paragraph">She also founded <strong>WTS Connect</strong>, a platform connecting conscious creatives around the world. Her style is ethereal and grounded; she proves that slow fashion can still be glamorous.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For aspirational eco-living that doesn’t sacrifice beauty or depth.</p>



<figure class="wp-block-image size-large is-resized"><img src="https://theword360.com/wp-content/uploads/2025/08/clem-onojeghuo-24vjqGCu0pI-unsplash-1024x671.jpg" alt="" class="wp-image-24407" style="aspect-ratio:1.5250198570293885;width:406px;height:auto" /></figure>



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<h2 class="wp-block-heading has-medium-font-size">10. <strong>Andréa Rojas (@ecowithandrea)</strong></h2>



<p class="has-small-font-size wp-block-paragraph">Los Angeles, CA<br><strong>Latina Climate Communicator &; Slow Fashion Advocate</strong></p>



<p class="has-small-font-size wp-block-paragraph">Andréa Rojas brings warmth and clarity to eco-fashion education. As a Latina climate communicator, she shares everything from how to shop sustainably on a budget to how climate change affects marginalized communities. Her tone is positive but honest, and her content demystifies sustainability for beginners.</p>



<p class="has-small-font-size wp-block-paragraph">She also makes eco-fashion accessible through <strong>thrift styling tips</strong>, <strong>climate memes</strong>, and <strong>community organizing</strong>.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Why Follow:</strong> For joyful, inclusive climate content rooted in style, justice, and community.</p>



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<h2 class="wp-block-heading has-medium-font-size">Why These Influencers Matter</h2>



<p class="has-small-font-size wp-block-paragraph">Eco-fashion isn’t just about buying better clothes; it’s about transforming systems. These influencers aren’t just modeling outfits; they’re modeling new ways of thinking. They challenge extractive industry practices, uplift communities, and show that style can be an act of resistance.</p>



<p class="has-small-font-size wp-block-paragraph">In following them, you don’t just get outfit inspiration; you get educated. You get uncomfortable truths and practical tools. You get a window into the future of fashion, one that’s ethical, inclusive, and radically better than what came before.</p>



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<h2 class="wp-block-heading has-medium-font-size">How to Support the Movement</h2>



<p class="has-small-font-size wp-block-paragraph">Here are simple ways to engage with eco-fashion influencers meaningfully:</p>



<ul class="wp-block-list">
<li class="has-small-font-size"><strong>Share their content</strong> with your network.</li>



<li class="has-small-font-size"><strong>Buy from the brands they vet</strong> — especially small and BIPOC-owned.</li>



<li class="has-small-font-size"><strong>Join their Patreon or Substack</strong>, if offered.</li>



<li class="has-small-font-size"><strong>Amplify their advocacy</strong> during brand campaigns or greenwashing controversies.</li>



<li class="has-small-font-size"><strong>Reflect on your own fashion habits</strong> — and commit to a more circular wardrobe.</li>
</ul>



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<h2 class="wp-block-heading has-medium-font-size">Final Thoughts</h2>



<p class="has-small-font-size wp-block-paragraph">Fast fashion won’t disappear overnight. But with every follow, every share, every secondhand purchase, we inch closer to a different kind of fashion world; one built on care, not consumption. These 10 eco-fashion influencers are lighting the path forward.</p>



<p class="has-small-font-size wp-block-paragraph">If you&#8217;re ready to step into a more conscious closet, let them guide you. Because in the end, fashion isn’t just about what we wear; it’s about who we are and how we show up for the planet.</p>



<p class="has-medium-font-size wp-block-paragraph"><strong>References</strong></p>



<p class="has-small-font-size wp-block-paragraph"><em>Consumed</em> by Aja Barber</p>



<p class="has-small-font-size wp-block-paragraph">Fashion Revolution – <em>Fashion Transparency Index 2024</em></p>



<p class="has-small-font-size wp-block-paragraph">Ellen MacArthur Foundation – <em>Circular Fashion Resources</em></p>



<p class="has-small-font-size wp-block-paragraph">Red Carpet Green Dress Initiative – <a>https://www.rcgdglobal.com</a></p>



<p class="has-small-font-size wp-block-paragraph">Sustainable Brooklyn – <a>https://www.sustainablebk.co</a></p>



<p class="has-small-font-size wp-block-paragraph">Kristen Leo (YouTube) – <a class="" href="https://www.youtube.com/kristenleo">https://www.youtube.com/kristenleo</a></p>



<p class="has-small-font-size wp-block-paragraph">The Slow Factory – <a>https://www.slowfactory.earth</a></p>



<p class="has-small-font-size wp-block-paragraph">Marielle Elizabeth – <a>https://www.marielleelizabeth.com</a></p>



<p class="has-small-font-size wp-block-paragraph">WaterThruSkin – <a>https://www.waterthruskin.com</a></p>



<p class="has-small-font-size wp-block-paragraph">ThredUp Resale Report 2024 – <a>https://www.thredup.com/resale</a></p>



<p class="has-small-font-size wp-block-paragraph">Olivia Santoro is a writer and communications creative focused on media, digital culture, and social impact, particularly where communication intersects with society. She’s passionate about exploring how technology, storytelling, and social platforms shape public perception and drive meaningful change. Olivia also writes on sustainability in fashion, emerging trends in entertainment, and stories that reflect Gen Z voices in today’s fast-changing world.</p>



<p class="has-small-font-size wp-block-paragraph"><strong>Connect with her here:</strong><a href="https://www.linkedin.com/in/olivia-santoro-1b1b02255/">https://www.linkedin.com/in/olivia-santoro-1b1b02255/</a></p>

10 Eco-Fashion Influencers You Should Follow
