In a world flooded by fast fashion, a new kind of influencer is rising: one who swaps hauls for thrift finds, trend-chasing for conscious consumption, and product placement for purpose. These are the eco-fashion influencers; digital creators and activists using their platforms to push sustainability, equity, and style into the same conversation.
Whether they’re promoting secondhand fashion, championing slow-made pieces, or spotlighting underrepresented voices in the green movement, eco-fashion influencers are helping change not just what we wear, but how we think about clothing. They educate, inspire, and hold the industry accountable, often doing the emotional labor brands won’t.
Here are 10 eco-fashion influencers worth following right now, each with a distinct voice, powerful message, and fierce style.
1. Aja Barber (@ajabarber)
London, UK
Author, Consultant, Advocate
Aja Barber is a sharp critic of fast fashion and a fearless voice in the ethical fashion space. Her book Consumed: The Need for Collective Change breaks down the colonial legacy of consumerism and how it ties into climate, race, and labor justice. On Instagram and Patreon, she regularly educates her audience on the intersections of sustainability, privilege, and systemic injustice in fashion.
What makes Aja stand out is her no-nonsense approach: she doesn’t sugarcoat the truth. Instead, she holds brands and consumers alike accountable, while also sharing secondhand finds and style tips that make conscious fashion accessible.
Why Follow: For deep education, fierce advocacy, and a clear moral compass in eco-fashion.
2. Venetia La Manna (@venetialamanna)
London, UK
Anti-Fashion Activist & Podcaster
Venetia La Manna calls herself an “anti-fast fashion campaigner,” and she means it. Her content ranges from activist explainers to brand call-outs to thrifting hauls and “boycott fast fashion” tips. As the host of the All the Small Things podcast, she speaks with thought leaders across sustainability and social justice.
Venetia’s charm is in her relatability. She doesn’t preach, she invites. Her aesthetic is calming and her tone accessible, even as she tackles tough issues like greenwashing and garment worker exploitation.
Why Follow: For approachable activism, community-oriented content, and a powerful anti-fast fashion stance.
3. Bryant Terry (@bryantterry)
Oakland, CA
Chef, Author, and Eco-Lifestyle Advocate
While not strictly a fashion influencer, Bryant Terry blends sustainable food, culture, and lifestyle in a way that intersects beautifully with eco-fashion. He frequently spotlights Black designers and sustainable creatives, and his commitment to ethical consumption spans every part of life.
Terry’s work reminds us that sustainability is holistic; what we eat, wear, and buy are all connected. His collaborations with sustainable designers and conscious creatives amplify underrepresented voices in both fashion and food.
Why Follow: For culture-rich content that bridges food justice, eco-living, and conscious style.
4. Kristen Leo (@kristenleo)
Athens, Greece
YouTuber, Ethical Fashion Creator
Kristen Leo has built a massive YouTube following by breaking down ethical fashion, minimalist living, and sustainable hacks. Her content is stylish yet practical; she shows how to build a wardrobe that’s both beautiful and low-impact.
From thrift flips to critiques of unethical brands, Kristen’s videos are perfect for people trying to move from fast fashion to a slower style. She also weaves in critiques of consumerism and tips on how to avoid greenwashing.
Why Follow: For YouTube content that’s both educational and aesthetically inspiring.
5. Natalie Shehadeh (@natalieshehadeh)
Chicago, IL
Modest Fashion Creator & Sustainable Stylist
Natalie Shehadeh merges modest fashion with sustainability, a niche often underrepresented in mainstream eco-fashion spaces. A proud Palestinian-American, she emphasizes slow fashion, ethical brands, and thrifting, all while maintaining a modest, elegant style.
Her platform isn’t just about fashion; it’s about identity, resistance, and empowerment. Natalie uses fashion to tell stories and challenge norms, proving that sustainability is not one-size-fits-all.
Why Follow: For intersectional eco-fashion content that honors culture, faith, and ethics.
6. Dominique Drakeford (@dominiquedrakeford)
Brooklyn, NY
Sustainable Style Educator & Co-founder of Sustainable BK
Dominique Drakeford is redefining eco-fashion through the lens of Black liberation, ancestral knowledge, and environmental justice. As co-founder of Sustainable Brooklyn, she’s at the forefront of dismantling whitewashed narratives in sustainability.
Her style is bold, expressive, and unapologetically rooted in culture. Dominique doesn’t just wear sustainable fashion; she embodies it as a tool of social change. She challenges the industry to move beyond optics and into true inclusion.
Why Follow: For radical sustainability that’s rooted in equity, healing, and collective liberation.
7. Marielle Elizabeth (@marielle.elizabeth)
Canada
Slow Fashion Writer & Size-Inclusive Advocate
Marielle Elizabeth is a leading voice in size-inclusive sustainable fashion. Her writing and photography challenge the idea that eco-fashion is only for the thin and wealthy. Through essays, photos, and reels, she pushes for more diversity, transparency, and dignity in the slow fashion space.
She regularly calls out size-limited sustainable brands and encourages followers to shop slow and within their means, without shame.
Why Follow: For beautifully written content and strong advocacy for body inclusion in sustainable fashion.
8. Samata Pattinson (@iam_samata)
London, UK
CEO of Red Carpet Green Dress & Sustainable Fashion Leader
Samata Pattinson is a powerhouse in global sustainable fashion. As CEO of Red Carpet Green Dress, she works with major fashion houses to bring eco-conscious gowns to the Oscars. Her work proves that luxury and sustainability can (and should) coexist.
Samata’s Instagram is a mix of glam fashion, behind-the-scenes work in the industry, and advocacy for deeper change, from policy to circular design.
Why Follow: For insight into how sustainability is shaping high fashion, red carpets, and couture.
9. Valeria Hinojosa (@waterthruskin)
Miami, FL
Ethical Lifestyle Blogger & Entrepreneur
Valeria Hinojosa is one of the early pioneers of eco-lifestyle influencing. A former banker turned conscious entrepreneur, she curates fashion, wellness, and travel content with a deep environmental ethos. Her fashion content ranges from conscious brand features to slow outfit inspiration.
She also founded WTS Connect, a platform connecting conscious creatives around the world. Her style is ethereal and grounded; she proves that slow fashion can still be glamorous.
Why Follow: For aspirational eco-living that doesn’t sacrifice beauty or depth.
10. Andréa Rojas (@ecowithandrea)
Los Angeles, CA
Latina Climate Communicator & Slow Fashion Advocate
Andréa Rojas brings warmth and clarity to eco-fashion education. As a Latina climate communicator, she shares everything from how to shop sustainably on a budget to how climate change affects marginalized communities. Her tone is positive but honest, and her content demystifies sustainability for beginners.
She also makes eco-fashion accessible through thrift styling tips, climate memes, and community organizing.
Why Follow: For joyful, inclusive climate content rooted in style, justice, and community.
Why These Influencers Matter
Eco-fashion isn’t just about buying better clothes; it’s about transforming systems. These influencers aren’t just modeling outfits; they’re modeling new ways of thinking. They challenge extractive industry practices, uplift communities, and show that style can be an act of resistance.
In following them, you don’t just get outfit inspiration; you get educated. You get uncomfortable truths and practical tools. You get a window into the future of fashion, one that’s ethical, inclusive, and radically better than what came before.
How to Support the Movement
Here are simple ways to engage with eco-fashion influencers meaningfully:
- Share their content with your network.
- Buy from the brands they vet — especially small and BIPOC-owned.
- Join their Patreon or Substack, if offered.
- Amplify their advocacy during brand campaigns or greenwashing controversies.
- Reflect on your own fashion habits — and commit to a more circular wardrobe.
Final Thoughts
Fast fashion won’t disappear overnight. But with every follow, every share, every secondhand purchase, we inch closer to a different kind of fashion world; one built on care, not consumption. These 10 eco-fashion influencers are lighting the path forward.
If you’re ready to step into a more conscious closet, let them guide you. Because in the end, fashion isn’t just about what we wear; it’s about who we are and how we show up for the planet.
References
Consumed by Aja Barber
Fashion Revolution – Fashion Transparency Index 2024
Ellen MacArthur Foundation – Circular Fashion Resources
Red Carpet Green Dress Initiative – https://www.rcgdglobal.com
Sustainable Brooklyn – https://www.sustainablebk.co
Kristen Leo (YouTube) – https://www.youtube.com/kristenleo
The Slow Factory – https://www.slowfactory.earth
Marielle Elizabeth – https://www.marielleelizabeth.com
WaterThruSkin – https://www.waterthruskin.com
ThredUp Resale Report 2024 – https://www.thredup.com/resale
Olivia Santoro is a writer and communications creative focused on media, digital culture, and social impact, particularly where communication intersects with society. She’s passionate about exploring how technology, storytelling, and social platforms shape public perception and drive meaningful change. Olivia also writes on sustainability in fashion, emerging trends in entertainment, and stories that reflect Gen Z voices in today’s fast-changing world.
Connect with her here:https://www.linkedin.com/in/olivia-santoro-1b1b02255/
About The Author
