Tag: marketing

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Achieve your marketing goals with Video Marketing

Visual content is the most powerful way to communicate about the identity of your brand. Videos help in creating unique narratives that are retentive and experiential. Video marketing means creating engaging visual stories and promoting them digitally through paid campaigns or organically to enable them to reach out to the maximum number of target audiences. They can be explainer videos, testimonial videos, brand videos, etc. … Continue reading Achieve your marketing goals with Video Marketing

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Business, Media, Web

Mind your language

In the advertising and marketing world its important to be cautious about the kind of language and tone you use while communicating with your internal and external customers. Any company or enterprise, irrespective of the industry, has to be aware of the fact that they have to maintain a consistent brand image. The language and the tone of communication plays a very critical role in … Continue reading Mind your language

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Web

SEO Bliss!

We all here a lot about “SEO” and the popular term “Search Engine Optimization”, but as business owners, do we really know what it means and what’s its significance to our business? It is important to understand that SEO is more of a practice pertaining to the World Wide Web i.e. anything that is online. The general way of “searching” anything online is by going … Continue reading SEO Bliss!

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Is your Corporation Socially Responsible?

In the past few years, great emphasis has been given to the concept of Corporate Social Responsibility, precisely defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social, economical and environmental expectations. Over the last decade, there have been number of companies worldwide that have started promoting their business through Corporate Social Responsibility strategies because the customers and the investors expect them … Continue reading Is your Corporation Socially Responsible?

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The Practice of Management By Objective

MBO – more popularly known as Management By Objective, is a term that was first coined by Peter Drucker in 1954 in his book The Practice of Management. The essence of MBO is to define clear objectives within an enterprise, that helps management and employees work towards a common goal. The process involves setting short term and long term goals, choosing a corrective course of … Continue reading The Practice of Management By Objective

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Web

The Power of Animation

Businesses are changing and so are marketing methods. The science of digital marketing has brought different challenges and opportunities. Animation as a marketing tool is emerging as the most cost effective and favorable tool that can help any business market a message, a brand or an objective. The power of animation is increasing and it’s highly recommended that all business owners take notice of this innovative and … Continue reading The Power of Animation

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Top 5 Tips That’ll Help Your Small Business Succeed

There’s no perfect way to make a business; there will always be an element of randomness involved. Sometimes one worker’s procrastination can bring production to a grinding halt, but on the other side of that coin, the grinding halt might lead to a decade of success. There’s no one-size-fits-all approach that will work for every business, but there are a few important tips that every … Continue reading Top 5 Tips That’ll Help Your Small Business Succeed

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“Business-Web-Media”

Small Business Pool is a business BLOG where entrepreneurs and business owners could find useful information, advice, insights, resources and inspiration for running and growing their businesses. Small Business Pool also offers project management and business consulting services to Small and medium enterprises (SMEs). The objective is to partner with clients to deliver customized solutions that create a lasting competitive advantage. The tag line “Business-Web-Media” signifies the core areas … Continue reading “Business-Web-Media”

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