According to a recent research published by eConsultancy, Organic search results on search engines such as Google and Bing pull far more traffic compared to paid search results such as PPC (Google Adwords & Microsoft adCenter). The percentage is 94% (organic) to 6% (paid). Organic search results are directly proportionate to CTR (Click – through Rates) i.e. the higher you rank on search engines, the … Continue reading The BIG question: Organic or Paid?
If you are the kind of person, who is good with the internet, likes to learn new technologies and gets the thrill by being in an ever changing environment, then Digital Marketing is what you need to get into. Digital marketing is a vast domain and encompasses anything and everything that uses online distribution channels to reach out to potential customers. The three main elements … Continue reading Digital Marketing 101
PPC or pay per click is an internet marketing technique used to generate visitors and traffic for a website. In a typical PPC campaign the advertiser (a business) will generally pay a publisher (mostly search engines) each time there add is clicked. PPC works around a search engine keyword bidding model i.e. an advertiser would bid for specific keyword phrases relevant for their target market … Continue reading PPC for Small Business
Media buying is a popular element of advertising management. It is the acquisition of media space (radio, internet, TV & print) at an optimum price and position for the sole purpose of advertising. When planning what spots to purchase, a media buyer should always take into consideration the service or product objectives. Any business or enterprise that plans to allocate a team and a budget … Continue reading What is media buying?
Did you know that online Video Marketing is going to soon supplement traditional Television Advertising? A recent finding has shown increased synergy between TV and digital video format when used together in cross media marketing campaigns. Online video marketing continues to develop dramatically and soon we will see it evolve from its support role onto the most important component of media buying and planning process. … Continue reading Get in the Game with Video Marketing
The world’s biggest celebration of creativity in communication happens every year at The Cannes Lions International Festival of Creativity held in Cannes, France. It is the most popular and prestigious festival and has become a prominent global meeting place for advertisers, brand marketers, advertising and communication professionals. Over 9,000 delegates from 90 different countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars … Continue reading Celebrating Creativity in Communication
Online reputation management (ORM) is all about analyzing, monitoring, and mitigating the content on SERPs i.e. search engine result pages. From a brand or business point of view, it primarily involves keeping an eye on what is written about a client or a customer on the Internet, then utilizing refined online and offline techniques in promoting positive content thereby enhancing the online reputation. ORM is directly … Continue reading ORM = SEO (You’re Being Googled)
“If your customers use video in every facet of their life why are you using text to market to them?” Have you ever asked yourself this question – how many times do you watch a video in your day-to-day life? We go online to watch videos in all forms – news, sports, events, commercials, films and more. Even when we are at work, most of … Continue reading Online Video vs. Text
Data mining is a method of identifying and extracting hidden patterns from within data. Identifying unusual patterns or behavioral anomalies is the key goal of this process. By analyzing the numbers your business produces, you can see what the normal ups and downs of your business look like on a chart. When something out of the ordinary occurs, it will stand out like red flag. … Continue reading Data Mining – the power of the spreadsheet
In the past couple of years traditional marketing methods have changed. Video marketing is the mantra for success. Advantages of a Marketing Video: – Reach out to more customers – Improve your business presence – Gain competitive advantage – Get noticed – with an edge! – Market with innovation We offer effective video production services that capture your marketing vision and get the job done … Continue reading Market with Innovation
