How to Pick a Good Career Path

How to Pick a Good Career Path

Right now, there are so many options out there for people who want to start careers. For some, they already understand what they want to do in life, and are thus beginning to build influential careers. For some others, the long list of career choices is intimidating.  Additionally, choosing a career path is one of the most critical choices you can make in your life. … Continue reading How to Pick a Good Career Path

9 Ways to Improve Your Marketing Prowess in 2020

9 Ways to Improve Your Marketing Prowess in 2020

This is 2020. A lot has changed about the industries of the world, including marketing strategies.  Over the last two decades, we as a people have invented dozens of marketing strategies. Every time this happens, there is the hope that it would be the secret formula for sales. However, the real truth is that only a select few out of these strategies thrive. Additionally, there … Continue reading 9 Ways to Improve Your Marketing Prowess in 2020

Building Your Startup; What to Consider

Building Your Startup; What to Consider

Most people either think building a startup is as easy as taking candy from a baby, or it is rocket science. The truth is, it is only as hard as you perceive it to be. Starting a business requires adequate preparation, and a little bit of luck to come into fruition. Like any business enthusiast, you should understand that there are a lot of things … Continue reading Building Your Startup; What to Consider

The Unspoken Rules of Disruptive Leadership

What are your leadership traits? Are you a bold leader who does not fear to speak his mind or are you someone who is known to make his own rules? Do you find peace within your present work status? After few years of working in the same job, it is convenient to slip into a comfort zone and observe the things as they are without … Continue reading The Unspoken Rules of Disruptive Leadership

The importance of Storytelling

Storytelling is a fundamental part of every great brand, business or institution. Every great brand or business has a story and that story connects to the emotions, the characters, the values of the people that live that product or business every day. Storytelling is always been a part of leadership. It is just now we’re overtly talking about it as a tool that leaders can … Continue reading The importance of Storytelling

Automate already!

From plate no. 180 of Le diverse et artificiose machine Automation or controlling something automatically is the use of systematic control system to operate, produce and deliver an output (product or service) with minimal or reduced human intervention. The biggest benefit of automation is that it saves labor! However, it is also used to save energy and materials and to improve quality, accuracy and precision. Companies … Continue reading Automate already!

What is your competitive advantage?

If you think you are the only one selling a certain kind of product or offering a niche services, then think again! If you look around you would see that there are many entrepreneurs and business owners that are constantly trying to do things differently, or trying to solve a problem in the most innovative ways. So how does one get an edge over their … Continue reading What is your competitive advantage?

Customer Engagement is Key

Getting more customers means getting more business; this in turn increases revenues and profits. All forms of businesses are directly or indirectly dependant on building loyal customers and it is all about how we strategically plan our customer engagement plans. With changing trends and technologies, businesses tend to automate their customer acquisition and retention strategies, which eventually becomes a problem. The essence lies in making … Continue reading Customer Engagement is Key

Managing the GAP

There have been times when business owners have faced the challenge of improving and optimizing an ongoing process or a business activity. In typical business environments, entrepreneurs generally come across situations where they have to analyze their current situation or business and compare it to the desired or future state. In simple terms, gap analysis is the comparison of such actual business states with potential … Continue reading Managing the GAP